The impact of self-efficacy and prior knowledge on entrepreneurial opportunities recognition: research in hotels

Entrepreneurship is a dynamic and changing process, full of opportunities and challenges, and effective identification of entrepreneurial opportunities is one of the essential competencies for successful entrepreneurs. However, opportunity identification is a complex c process influenced by numerous factors.Present paper aimed to examine the relationships between self-efficacy and prior knowledge and entrepreneurial opportunities recognition. the research conducted quantitatively. Data were collected through questionnaire from ۱۰۰ hotels in Iran. The results show that prior knowledge had positive effects on opportunity recognition. In addition, self-efficacy contributed significantly to entrepreneurial opportunity recognition.